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Posts Tagged ‘burger king’

Old Libraries Are Real Libraries

November 9th, 2009

toa_payoh_central_36

I was at Toa Payoh Library on a Sunday morning and decided to make use of the couple of hours before my TCM class started to do some studying. At 10am when the library opened, the crowds rushed in. By 11am, all the seats at the study tables were occupied. In spite of being the only uncle at the study tables, I was quick enough to claim a nice seat. All of a sudden, a sense of nostalgia and deja vu gripped me. Vivid memories of student days flooded my mind. All this was too familiar. In spite of being quite out of place, seated amongst all the youngsters, I settled down to the business of studying very quickly.

And I love old libraries like Toa Payoh. It’s big, with a children’s section downstairs and the adult’s section upstairs. The newer libraries like the one at Sengkang and Hougang, are a total waste of time. They are situated inside shopping malls, with the noisy children’s section blending into the adult’s section, the floor area is miserably small and worst of all, there’s an eatery attached, taking up valuable space that could have been used for more shelves and study tables. I’m not sure about the youngsters, but I certainly don’t like this sort of setup.

Toa Payoh is different. They have enough space for a senior citizen’s room and a newspaper room. Though demand is high, a seat at the study tables is definitely not difficult to find if you’re early and quick. Interestingly, the majority of my companions at the study table started their day by reading Chinese books and magazines. One young lady ate her Old Chang Kee snacks under the table. After some leisure reading, they got down to their English textbooks and highlighted lecture notes. No prizes for guessing where these youngsters are from, but if our local kids are going to continue waking up late on Sundays and “studying” in noisy places like Burger King, dressed in their best clothes in order to draw eyeballs from neighbouring tables, I can guess where our next generation of top students are going to come from.

chinastudents

Another insight I gained from this. I’m not going to believe my kid if he tells me he’s going to study with friends at Burger King or that library in the mall. Go to one of the old libraries if you really want to study.

No More Good Ideas?

July 4th, 2009

blow


WASHINGTON - A print advertisement of Burger King’s sandwich in Singapore has come under fire because of its “distasteful” and unappetizing references to oral sex.

The ad for the “BK Super Seven Incher” shows the “mind-blowing” sandwich near the open mouth of a wide-eyed, red-lipsticked woman accompanied by the suggestive tagline: “It’ll blow your mind away.”

“Fill your desire for something long, juicy and flame-grilled,” Fox News quoted the ad as saying further.

The ad is a limited time promotion in Singapore-a society known around the world for its strict government controls of social conduct.

And now advertising experts have said that the ad leaves little to the imagination and should be discontinued.

Mark Duffy, a blogger and an advertising copywriter at a major New York City firm, said that the advertisement was among the “worst” he had ever seen in more than 17 years of his experience.

“I’ve seen a lot of sexual innuendo ads and this is about the worst, especially for something as mainstream as Burger King. I was a little repulsed by it. It’s really misogynistic to women and it’s also unappetizing,” said Duffy.

Duffy said that the woman’s face in the advertisement appeared to have been retouched to make it look like a doll, and that the American cheese on the sandwich seemed a little too white.

“It’s outlandish. They obviously didn’t hire a top-notch food photographer,” he said.

Duffy, who called on Burger King to terminate the ad, said: “It’s really distasteful on the appetite level and on the social level. The ad pretty much speaks for itself. How much more do they have to spell it out for you?”

Lauren Kuziner, a spokeswoman for Burger King, said that the campaign was produced by a local Singaporean agency, and not by the company’s U.S. advertising firm, Crispin Porter plus Bogusky.

“Burger King Corp. values and respects all of its guests. This print ad is running to support a limited time promotion in the Singapore market and is not running in the U.S. or any other markets. The campaign is supported by the franchisee in Singapore and has generated positive consumer sales around this limited time product offer in that market,” said Kuziner in a statement.

He, however, refused to identify the Singapore-based firm, and did not respond to requests for comment on whether Burger King had received complaints in connection with the ad. (ANI)

firefly

What’s wrong with the ads these days? Are they trying to be funny? Sexy? Or are they so out of ideas that they squeeze their last drops of brain juice just to grab some attention? Let’s hope nobody explores the wrong kind of “backyards” after seeing this ad.